Participate in Nordic Forums.

The Roadshow has grown significantly in both reach and influence. Due to its continued success, we're excited to expand the format with two editions each year—Winter and Summer—creating even more opportunities to connect, collaborate, and inspire within the Nordic region.

The Winter Roadshow will visit Oslo, Stockholm, and Copenhagen, while the Summer Edition will make stops in Helsinki, Gothenburg, and Copenhagen. Both editions provide a valuable platform to engage with carefully selected buyers from the MICE and luxury travel sectors.

The Event:

Each after-work workshop is hosted in cozy, high end, city centre venues. The relaxed free flow format is the ideal setting for establishing valuable business connections, while enjoying a glass of wine and some delicious bites.

  • Meet 45 MICE Buyers (average 15 per event).

  • Registration & Welcome Cocktail.

  • Supplier Spotlight: Each supplier will take the stage for an engaging presentation.

  • A free-flow networking & mingle session in a relaxed and sociable setting—ideal for building meaningful connections.

  • Food and beverages during the events.

  • Mingle with guests.

The Buyers:

  • MICE Agencies.

  • Meeting Planners.

  • High-end leisure.

  • Group departments at travel agencies.

  • Group Departments at TMC’s.

The Venues:

  • Workshops hosted in carefully selected, high-end venues.

  • Prime city-centre locations in each destination.

  • Easily accessible for attendees via public transport.

  • Stylish and welcoming environments designed to encourage meaningful networking.